May 12, 2011
The Institute of the Americas honors Juan Francisco Beckmann Vidal, President of Jose Cuervo, S.A. DE C.V. at UCSD
For years the University of California at San Diego has hosted “ The Institute of the Americas’ Business Leadership in the Americas’ Award” to exemplary business people. On May 10, 2011, the award was giving to Juan Francisco Beckmann Vidal, President of Jose Cuervo S.A. de C.V. Over 100 people attended this great event to honor this legendary individual.
Café Coyote’s very own Tequila Ambassador attended this historical event to learn from Mr. Beckman and other Jose Cuervo’s top executives. Mario Marquez personally congratulated Mr. Beckmann and the Cuero team on their successful business endeavors.
The night began with an inspirational speech by Mr. Beckmann. He explained the history of his company and what future awaits the entire tequila industry. Their Director of Training and Education, Rene Valdez moderated a brief tequila discussion. The guest got to enjoy a nice tasting of some of the top line of Jose Cuervo’s products.
Thank you all that came to hear Mr. Beckmann speak and spending Mexican’s Mother’s Day (May 10) away from your humble home, Mexico.