Dear Coyote Café Patrons,
Recently the tequila industry has gotten so large that there are more than 1000 brands that compete in the market. Along with tequilas, other agave-based spirits have joined the competition. It is sometimes hard to distinguish these agave spirits from tequila due to their packaging and marketing advertisements. I have seen labels that use words such as “beyond tequila.” This type of wording can be confusing because it might lead consumers to think they are buying tequila when they are not. Also, there are some brands that are thought of as high quality tequilas, but along the way lost their legal tequila title. Some of these known brands are back on the shelves as “agave spirits.”
Don’t be fooled! If you are looking for authentic tequila, the following information will help you know that what you are drinking is indeed tequila. Look at the label on the bottle. Is the word Tequila printed on the label? The label should say “Product of Mexico” or “Hecho en Mexico.” Does the label include the initials CRT? These stand for Consejo Regulador del Tequia (Tequila Regulatory Council). Is there a NOM number on the label? The NOM is a number assigned to each distillery and helps track which distillery produced the brand.
If you want a tequila that is 100 % agave, make sure that the label says 100% Agave or 100% Puro de Agave. If the word Tequila is printed on the label but does not say 100 % Agave, you are buying tequila that consists of 51% agave and 49% other sugars. This category of spirits is generally known as “mixto” tequila.
As a consumer, you have the right to know what you are purchasing and drinking. Café Coyote invites you to learn more about the history, process and folklore of tequila. Visit us any day of the week, especially for our famous Tequila Thursdays, to have a great dining and educational experience.
This months Cabo Wabo tequila specials:
Make it a Margarita for $1!